One of the most exciting moments in every author’s life is the moment his book gets published. However, publishing doesn’t always guarantee a book’s success, especially when talking about online publishing. The next step should be promoting yourself and your book. In order for readers to find your work, you need to get their attention. How? The easiest way to start is through Social Media.
Promoting a personal brand or book online is one of the most effective and sometimes free ways for writers to get the word out on a new book release. Social media allows you to reach millions of active users so let’s find out how to use it effectively.
Be proactive. Add friends, friends of friends, and people you think may be interested in making a connection. Comment on other people's posts and respond to comments. We recommend sticking to the 30/30/30 formula: 30% professional content, 30% personal content, and 30% content in the form of testimonials, reviews, etc.
What can you write about to interest the reader? You can share how the work is going, what book you’re currently writing, what it’s about, and what motivates you. You can also talk about your success and achievements. Share quotes or topics from the book. Place a small passage from time to time that will encourage your audience to continue reading.
Post your readers' opinions. If you have reviews from friends or colleagues, you can share them on your social networks. If there are no reviews yet, find someone you can offer your book to in exchange for a review. Think about what other users might be interested in and post on these topics.
But before we dive deeper into all of that, let’s start with filling out your personal account.
Take a close look at your social profiles because you want to make sure you give a good impression. Here are the basic points to check:
Below is a list of the most common social networks for authors:
Each of these avenues have their own unique qualities. For example, Twitter is for concise messages, Instagram weighs more on visuals, LinkedIn is geared towards professionals, YouTube is focused on videos and Facebook is great for creating a brand page and finding communities.
Keep in mind that you may need different formats or variations of your messaging to match the social platform you choose.
No matter what social network you use, there are general recommendations on what you should do to make readers react to your posts:
Every writer needs to consider what approach will make their posts interesting to readers. Use this article as a guide, take what works for you and build your own approach. And most importantly - be interesting and get creative. Give your audience an authentic look into who you are and they’ll be more interested in your books.