In response to rapid technological advancements and evolving educational needs, college professors are reimagining the role of textbooks in course creation. Covid lockdowns served as a major forcing function, and educators have increasingly embraced digital resources, open educational materials, and customized content to enhance student learning and address affordability concerns.
With the shift toward online and hybrid learning environments, professors are adopting digital textbooks and Open Educational Resources (OER) to provide flexible and accessible course materials. Digital textbooks offer interactive features and have the potential for rapid updates, keeping content current. OER allows educators to access free or low-cost resources that can be tailored to specific course objectives, reducing the financial burden on students. The combination of these market drivers is reinvigorating professors who may have wished for customizable textbooks in the past and who now see inroads to make it happen.
For instance, the University of Georgia reported saving students over $8.2 million in textbook costs since 2013 through its OER adoption initiatives, benefitting more than 150,000 students since the program began. Similarly, Tidewater Community College’s Z-Degree Program, which relies exclusively on OER, has significantly reduced textbook costs, allowing students to complete an associate degree with zero textbook expenses.
Educators are customizing textbooks to better align with their course content, selecting relevant chapters or combining materials from multiple sources. This personalized approach ensures that students engage with material directly pertinent to their studies, potentially improving comprehension and retention.
Read also: Reality Check: Aligning Higher Education Course Materials with Customizability
Professors leverage learning management systems (LMS) and educational technologies to integrate textbook content with multimedia resources, interactive assignments, and assessments. This integration facilitates a more engaging and interactive learning experience, catering to diverse learning styles and promoting active participation.
The rising cost of textbooks has been a longstanding concern for students. In response, professors seek cost-effective alternatives, such as OER and digital materials, to make education more accessible. By reducing or eliminating textbook costs, educators aim to promote equity and ensure all students have the necessary resources to succeed.
The rise of hybrid programs that focus on specific skills, competencies, or knowledge areas, often targeting working professionals or learners seeking career advancement, is undeniable. The crossover to 4-year programs where students can earn certifications for course clusters at multiple stages within their degree coursework is also on the upswing.
Professors and course creators who develop content for traditional university courseware are now being tasked with authoring and assembling the digital content for microcredential learners. Fully-structured textbooks do not often fit these new-wave programs due to their length, cost and lack of currency in technical disciplines in computing, AI and healthcare fields.
While textbooks can be used to ensure consistency across cohorts, particularly in programs with multiple instructors or locations, recent case studies, articles, white papers, and reports from industry-leading companies are often more relevant and in line with the expectations of microcredential learners.
As higher education continues to evolve, college professors are leading the evolution of course design through strategic textbook use. By embracing digital technologies, customizing content, and focusing on affordability, they enhance the educational experience and meet the diverse needs of today's students.
At LiveCarta, we support educators in maximizing the value of their textbooks and content portfolios. Our solutions include:
Contact us to learn how we can help you extract more value from your textbooks and content portfolios by adding the composability features, pay-by-chapter functionality and the EdTech enhancements that today’s universities and enterprises demand.